The deal requires explicit consent and payment for any digital replica of a performer. The move comes as producers across the UK weigh rising costs against strong international demand for British-made content. Several executives contacted for this story described the past twelve months as the busiest they can remember.
“There is more work than there are crews to do it,” one producer said. “Everyone is trying to lock in stages, talent and post-production capacity at the same time.”
Industry bodies have called for more investment in training, arguing that growth will stall without a deeper pool of skilled technicians outside London and the South East.
